Everything you need to take your business to the next level.
Interview Breakthrough, Understand Your Brand, Demystifying Client Meetings, and The Backup Plan
If you're ready to get to work transforming your doula business, the Business Toolkit is exactly what you need to get the job done. This bundle provides you with access to all four Learning Lab business courses, each diving deep into a specific skill area so you can get growing.
Making the Most of Your Interviews
Successful interviewing isn't about "just having the knack for it" or not. Break down the mysteries surrounding interviews and get a concrete sense of what topics to discuss, how to talk about yourself, which questions to anticipate, and even how to dress. Learn comprehensive interview preparation skills so that you will meet with clients who are a good fit and you come across at your fullest potential. Get ready to get hired more often!
Understand Your Brand
Finding Your Brand and Putting It to Work
Have you ever heard terms like "brand identity" or "target customer" tossed around and wondered what it all meant? Would it surprise you to know that great branding isn't a luxury but a true necessity for a sustainable business? In this course, you'll discover what branding means, why branding is important, how to define your own unique brand, and ways to define and implement that brand in your business. Unlock your fullest potential to attract your ideal clients, setting yourself up for a fulfilling and sustainable career.
Demystifying Client Meetings
Making Your Meetings Work
As a birth doula, how can you tell if you're covering what you need to in your prenatal client meetings? How can you find out what you need to know about your clients to best support them? How can you spend an amount of time that fits in with your busy schedule?
Learn to go deeper in your client meetings, optimizing your approach to learn the most about your clients, give them what they need, and make these meetings work for you.
The Backup Plan
Creating a Sustainable Doula Practice
As doulas, we're all familiar with the difficulties of being on-call for our clients. All too often, we neglect to protect our own time and space by treating backup as a just-in-case, only-if-absolutely-necessary component of our business—if we have backup at all.
In this course, you'll learn how to build a strong backup relationship that will help you avoid burnout, navigate life transitions, and ultimately put you on a path toward a sustainable, long-term career as a doula. Learn how to use backup and in what situations as well as that critical piece of how to set up a backup agreement with another doula. Find out the best way to talk to your clients about backup so that they can understand how backup works powerfully in their favor as well.